Over the past many years, we have watched the world of technology evolving along the time. From offices to our homes, technology has replaced almost everything and changed our lives in a pretty healthy way. From booking a cab to make shopping online, for everything we rely on digital technology.
Where our general lives and lifestyles have been changed over the time, the orthodox ways of traditional marketing have also been replaced by the latest and unconventional ways of digital marketing.
What is Digital Marketing?
Digital Marketing is an inclusive term allude to various methods and systems to reach the audience through digital technologies. It is a way of marketing which is widely being used by new era marketers to promote their products and services using different platforms and technologies. Digital marketing does not only encompasses the internet marketing but also use those mediums that do not require internet connections such as TV channels and mobile phones (SMS or MMS) to easily get access to their targeted audience. Where traditional marketing is confined in print ads, newspapers and physical promotions, Digital marketing is the method of using electronic mediums to reach their consumers conveniently. That includes various ways and possibilities including website-based marketing, video promotions, newsletters, and creating business pages on different social platforms.
Digital marketing offers you endless options to get creative and experimental with your products by using a variety of marketing strategies and tactics. With the help of different tools and techniques, you can easily monitor the Return of Investment (ROI) of your promotional campaigns and keep the track of your success ratio, which doesn’t seem much easy with traditional marketing strategies of print ads and billboards.
Types of Digital Marketing:
The best digital marketers are those who contain an elucidate concept regarding how digital marketing is supporting and helping them in achieving their all-embracing goals. However, not all marketers use the same tactics to reach their consumers. There is a huge spectrum of tactics that falls under the umbrella of digital marketing. Some famous and basic tactics used by digital marketers such as:
- Content Marketing
- Social Media Marketing
- Affiliate Marketing
- Influencer Marketing
- Viral Marketing
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
Content Marketing is a term refers to creating and delivering the quality content to your potential audience to attract and convince them and converting them into your repeated customers. It is believed to be one of the most successful tactics to generate your sales and leads, as this directly addresses and hold forth to your targeted users and reaches to their minds before any other thing. The best content marketer keeps a close eye to the needs and demands of the public and tries to woo them with the right words and their highly convincing skills The types of Content Marketing includes Blog writing, videos, infographics, White Papers, Case Studies, Checklists, EBooks, Interviews, etc.
Social Media Marketing:
Social Media plays a pivotal role in Digital Marketing strategies. Social Media Marketing is a way used to promote products and services using social media platforms. It allows you to connect with your customers in a more cherished and intimate way. It also gives you valuable customer reviews and feedback to improve and maintain your services. The top social media channels used by marketers to widely promote and advertise their products are:
SEARCH ENGINE OPTIMIZATION (SEO):
The most influential tactic of digital marketing is Search Engine Optimization (SEO). It is the process of increasing the numbers of visitors by ranking your website higher in Search Engine Result Pages. SEO marketers assign a specific set of keywords to their pages to make it more attractive and appear in the top searches for the users searching for their particular results. Using this method, your websites or pages receives a good amount of organic (non-paid) traffic. There are numerous ways to approach SEO to produce and obtain more traffic to your website which includes:
- Technical SEO: This type of SEO focuses on technical issues of your website including CSS File Optimization, Coding, Image Compression, and Structured Data, which increases your website’s loading and performance, which is a relatively big and important ranking factor near to search engines.
- On-Page SEO: Like its name, it focuses on all the available content “On-Page”. Here you need to manage the count and ranking of your website by keeping its visibility high for the users. It includes keeping a unique website design and name, interacting with readers, updating SEO friendly blogs and articles using specific keywords, etc.
- Off-Page SEO: Off-page SEO is the mastermind of SEO marketing. It mainly focuses on all the activities that has been performed off or backend of the page. the tactics you use to improve the status and position of your website on SERPs, generating different ideas to optimize your website, creating backlinks with other publishers (writing posts on their pages and promoting your page among their audience), etc come under the category of Off-Page SEO.
Pay Per Click (PPC):
Pay per Click is a process to get more quality traffic to your website by posting advertisements to different pages and paying them every time your ad gets clicked. Like Google Adsense, where you get paid every time a popular slot gets clicked on SERPs on the price you placed for per click. It’s another effective way used by marketers to promote their pages on different platforms. Brands use interesting and interactive methods to place Ads and woo their audience to visit them at least once.
Have you ever watched a video so funny, posted by a friend and couldn’t help but share it immediately on your page? This is how Viral Marketing works. It is one of the most influential methods, commonly used by artists, designers, and business persons to promote their content using eye-catching videos or pictures on the most influential channels to get maximum likes and shares.
The newest addition in the world of Digital Marketing. Influencer Marketing is a practice of using highly influential Social Media experts such as Bloggers, Vloggers, Celebrities, etc to promote their products and services by posting a picture of them with the related product or to simply give a shoutout to the brand, where the millions of their followers and fans watch them and the product or brand easily gets the attention of a huge number of audience. Also, by being referred by an influential or popular personality, it automatically gains the reliability and trust of potential customers.
Affiliate Marketing is where you hire a person or website to promote your brand and products by using their own marketing skills. The affiliated person earns the commission for each visitor or the customer they brought to your website. It includes hosting video ads through your YouTube channel or posting links and advertisements on any other social media page.
There is a list of never-ending marketing strategies that are being used by Digital Marketing experts and we are sure that with the coming time, we will get introduced by some more interactive techniques and tactics to make the brand promotions and customer interaction easier for new business and companies and offer them endless opportunities to make their position firm In the world of Business and Marketing.