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Allure Best of Beauty 2021 Winners Under $35

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We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!

Beauty lovers, get excited! It’s that time of the year again. Allure just released its Best of Beauty Awards 2021, and this year’s selection of products are nothing short of amazing. Whether you’re looking for your new go-to lipstick, moisturizer, or shampoo, there’s something in there for everyone. Best part is, there are a ton of products that are totally affordable. 

This year marks the 25th anniversary of the awards, and we love trying out products that we know are going to be good. If you’re looking for something in particular, there are numerous categories like Best of Hair, Best of Skin, Best of Clean Beauty and so on. 

With so many great products to choose from, knowing which ones to try can be tough. So here are our faves under $35, and a few more that are definitely worth the splurge. 

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The Groucho

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